The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it’s worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet users and have a short lifespan because counter-measures are created.
This article describes misleading, illegal and unethical methods of search n https://visualmodo.com/ engine optimisation, explains why they are wrong and highlights the possible adverse results.
Spam
keyword density
In their naive quests for high positions in search engines’ listings, some web site owners simply cram as many key phrases as possible into the body text of their resources. However, if a key phrase is mentioned too often in the text (so-called keyword damping), the website may be overlooked by the more advanced search engines. Moreover, site content will undoubtedly be unreadable for visitors.
Nevertheless, few people know what keyword density is optimal or at what point keyword damping begins. Unfortunately, this can mean that innocent web site owners or editors can leave an undesirable content by chance, just because of a lack of attention or experience. To help prevent having your resource rejected by search engines, just keep to the following recommendations before launching your web site.
1.Look through your text once again. Do you see certain words and phrases dancing in front of your eyes? If not, you can pass your text through to the next test. If you do, try reducing the number of sentences, writing alternative phrases or even consider starting again from scratch.
2.Read out the text of your web page to co-workers or friends or ask them to read it to you. Does it sound annoying or amateurish because of excessive keyword density? If not, the page is ready for launching.
Hidden text
Hiding text is another means of fooling search engines, but one that is becoming more futile. Body text is hidden when:
•the font is exactly the same colour as, or differs very slightly from, a web page’s background colour, or
•when it is so tiny on the screen (1 or 2
